What’s the biggest challenge facing the new investor? If you’re new there’s probably a list as long as your arm and choosing just one can prove difficult. Is it establishing credibility? Finding leads? Letting people know what you do or want to do? What does an investor look like? A policeman has a uniform, a hat and a gun; a doctor has a white coat. Lots of people can be recognized by the uniform they wear; but what about the investor?

When I first began attending REIA meetings, (that’s Real Estate Investor Association for the uninitiated), I was always impressed by the folks with shirts that had their business logo embroidered on them. They looked more professional, seemed more confident, more knowledgeable, more… well you know…prepared. Why was that? I think it was because they looked the part